Photo & Source Cred: Atlanta Magazine
Fred Crudder is the beverage director for Tappan Street Restaurant Group (Taco Mac's parent company) and is responsible for what brewskies go into the 1,900-plus beer taps at Taco Mac's twenty-four locations (every man's dream job, non?). He’s also the man behind the Fred, an underground bar at the Prado location open to frequent drinkers in the rewards program. Check out quickie interview given by Elizabeth Florio below:
We have more than 70,000 members in what’s called the “Brewniversity,” and they receive rewards for drinking different beers. You get no rewards for drinking the same beer, no matter how many times you drink it. It’s a great tool for rotating through the product.
I tried a beer at the Fred that tasted like sour candy. What was it?
That was probably New Belgian La Folie. They say sour is the new bitter; whereas bitter beers were all the rage a couple years ago, sour beers are growing in popularity. I don’t know if Atlanta has jumped on the bandwagon yet.
How do you track these trends?
I do a lot of reading and a fair amount of traveling—visiting breweries and spending time with beer people. When I’m in California, it doesn’t take long to look around and go, “What’s going on with all these barrel-aged sour beers?” Like most trends it usually starts on the coasts.
What’s your favorite beer?
Westmalle Tripel. It strikes an incredible balance between lightness and complexity.
So AFOMFT reader, what is YOUR favorite Taco Mac beer?
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